merchandise + packaging

WestBean Coffee Roasters is small batch microbrewery that serves up perfectly roasted cups of joe and are known for award-winning cold brew coffees. Their craft is executed with integrity, sincerity, and a deep love for what a cup of coffee can do.

The Challenge.

 

The WestBean Coffee Roasters (WBCR) wanted to add in some merchandise to bring in more sales. On top of designing merchandise, our team at The Coast Creative nudged our clients at WBCR to update their packaging and labels as we wanted to bring more color and pop to their brand.

 

The Approach.

 

I researched WBCR’s local competitors (Dark Horse, James Coffee) as well as brands that they want follow (Alfred) to see what their personality and design was like. As WestBean’s style is more sleek and modern, I stuck with modern typography and added in bold colors and illustration.

Merchandise.

westbean-shirt1.jpg
westbean-illustration1.png
westbean-shirt2.jpg
westbean-illustration2.png

Packaging: Bag Labels.

 

I designed 4 different styles as suggestions to refresh their packaging labels.

westbean-mockup1.png
westbean-label1.jpg
westbean-mockup2.png
westbean-label2.jpg
westbean-mockup3.png
westbean-label3.jpg
westbean-mockup4.png
westbean-label4.jpg

Packaging: Tea Labels.

westbean-tea.jpg
westbean-tea_Black.jpg
westbean-tea_Green.jpg
westbean-tea_Herbal.jpg
westbean-tea_Oolong.jpg
westbean-tea_Orange.jpg
westbean-tea_Passion.jpg

Credit.

Creative Direction: Account Manager at The Coast Creative
Art Direction + Design: Mina Park