Les Creme — Mina Park

sponsorship deck, merchandise, influencer kit + social media graphics

Les Crème handcrafts natural lifestyle products such as soaps, lotions, and candles to inspire a movement of mindful wellbeing. Their products are cruelty-free and formulated with high-quality botanical products.

The Challenge.

The clients at Les Crème recently launched their business and wanted to increase their sales. Our team at The Coast Creative took this opportunity to give a refresh on their packaging. As the design is the first thing that catches a customer’s eye and makes the customer take the product off the shelf, we believed this was the first task to tackle aside from increasing their online presence.

The Approach.

For the re-design of the soap box labels, I reflected the brand's modern, sleek, and natural personality into the design and decided to keep the colors black and white. The labels are black and white since the client expressed that they wanted to remove the notion that skincare products are just for women.

To differentiate all 15 scents from one another, I added illustrations that reflects each soap's unique scent and showcases their natural ingredients.