Fit 4 Prevention — Mina Park

sponsorship deck, merchandise, influencer kit + social media graphics

Fit 4 Prevention is a national movement to raise awareness about breast cancer prevention through fitness and wellness. Their mission is to empower young people around the world with breast health education and support. Each year, Fit 4 Prevention works with studios, gyms, and individuals around the US to raise funds to support and increase awareness of The Keep A Breast Foundation.

The Challenge.

Fit 4 Prevention’s goal was to reach out to a bigger audience and make a bigger impact. More specifically, they wanted to increase the number of signups from studios and gyms as well as donation amount. In order to do so, our team at The Coast Creative took this opportunity to re-branded Fit 4 Prevention’s 2019 campaign.

The Approach.

As part of the 2019 campaign, I was tasked with designing the sponsorship deck, merchandise, graphics for influencer's welcome box, and social media graphics. As Fit 4 Prevention’s mission is to bring awareness through fitness and health, I illustrated realistic graphics of women working out and used patterns that were fluid as if it were moving.

The Results.

We’ve reached over 5 million people on social media, 570+ gyms participated in Fit 4 Prevention’s movement, and raised $84,000 from 1,010 donations.

Sponsorship Level Deck.

Merchandise.

Influencer Kit.

Social Media Graphics.

2020 campaign.

For 2020’s campaign, I designed the graphics for the marketing 2020 toolkit. In this campaign, we updated the color palette and were more inclusive in terms of body type and skin color when it came to our graphics and photography.