branding
Boost Bowls is a family-owned smoothie and nutrition bowl eatery based in Connecticut. They offer a variety of juices, acai bowls, shakes, and sandwiches. Their goal is to provide healthy food options to the community, especially towards children and young adults.
The Challenge.
The clients at Boost Bowls wanted to update their logo and overall branding to have more of a personality and aesthetic that spoke to them. They had mixed feelings in terms of direction — modern, clean, minimal yet street, dirty, and grungy — and needed someone to rebrand their business in a short timeframe.
The Approach.
As the clients were torn between 2 directions, I presented 2 moodboards with different styles. The visuals helped the clients make their decision to go with the clean and minimal design.
The Results.
Unfortunately, after designing the logo and packaging, the clients realized they wanted to go with the alternative direction. We went back to the beginning, but produced a design that the clients loved.
Direction One.
The initial direction we went with was a clean, minimal, and modern look.
The clients weren’t 100% happy with this direction as they wanted more of a street-style incorporated to the design.
Direction Two.
The new direction has more of a street vibe with more textures added into the colors.
Credit.
Branding
Account Management, Creative Direction + Design: Mina Park